Experts in strategic positioning for brands

Our

expertise

With 15 years of proven experience, operations across 12 Latin American markets, and a dedicated team of 20 professionals, we help brands of all sizes and industries — from unicorns and multinationals to startups, SMEs, NGOs, and CEOs — build and protect their reputation.

We specialize in B2B communication and in positioning brands that foster the knowledge economy.

01

We co-create strategic communication plans with brands. We support leaders (CEOs, directors, and executives) in building brand narratives across all communication platforms.

  • Positioning and reputation diagnostics
  • Narrative development and communication matrix design
  • Storytelling, purpose, elevator pitch, values, key messages, and meta-messages
  • Industry and scenario analysis, stakeholder mapping, and competitive benchmarking
  • Q&A preparation and sensitive communication focus points
  • Media & digital training: spokesperson coaching and personal branding
  • Public affairs and mapping of key events

02

We design strategies to build reputation and connect brands with their audiences. We are experts in strategic, long-term media relations.

  • Development of compelling pitches and storylines for journalists and media outlets
  • Creation of journalistic content
  • Strategic, long-term media relationship management
  • Access to journalists and editors across Latin America
  • Streaming, influencers, and emerging media platforms
  • Media & digital training for spokespersons
  • Ongoing spokesperson support
  • Crisis management
  • Campaigns based on KPIs and Service Level Agreements
  • Campaign micro-segmentation

03

We design, execute, and measure digital campaigns that generate direct business impact.

  • Social media strategy development and digital spokesperson management
  • Community management
  • Monitoring, reporting, and KPI analysis
  • Digital PR and online reputation management
  • Multimedia and audiovisual production: photo shoots, corporate videos, and website development

people come

first

In AVC we offer a space of trust and respect that allows people to BE and DO.
We work as a team in a supportive, horizontal and transparent way.
We promote excellence: the constant development of our best individual and collective version.
Our culture is agile and innovative. We promote dialogue and diversity of voices.
We believe in the balance of personal and professional life. Productivity is based on balance.
We appreciate the contribution of the new generations, they enrich our work and ideas.
In AVC we offer a space of trust and respect that allows people to BE and DO.
We work as a team in a supportive, horizontal and transparent
way.
We promote excellence: the constant development of our best individual and collective version.
Our culture is agile and innovative. We promote dialogue and diversity of voices.
We believe in the balance of personal and professional life. Productivity is based on balance.
We appreciate the contribution of the new generations, they enrich our work and ideas.

¡We're a team!

Diego Istúriz

Founder & CEO

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Agustín Fernández Cronenbold

CCO

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Pedro Fernández Quiroga

PR Director South America

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Ana Sartori

Country Manager Brazil

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Pablo Campanini

PR Director

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María Emilia Fernández

Administration and People Care

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Lucila Blanco

Account Coordinator

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María Eugenia Rosaspina

Business Process Analyst

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We build

trust

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Client

successes

Globant

The technology giant growing in Latin America.

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Aleph

7 years driving the brand in the global digital world.

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Nearsure

From regional positioning to a multimillion-dollar sale.

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+Colonia

From plans to the city of the future.

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Biofilm

From entrepreneurs to biotechnology leaders

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Milanga

High impact in a short time.

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We are here

for you

  • /comunicacion.avc
  • /comunicacionavc

Brasil

Avenida Edith Ortiz, 225 4o andar, Portal da Mantiqueira, Taubaté-SP cep 12040-804

Brasil

Avenida Edith Ortiz, 225 4o andar, Portal da Mantiqueira, Taubaté-SP cep 12040-804

Argentina

San Lorenzo 2240, B1636BVP Olivos, Province of Buenos Aires, Argentina

Argentina

San Lorenzo 2240, B1636BVP Olivos, Provincia de Buenos Aires.

Chile

Av. Vitacura 2939, Las Condes, 7550011, Metropolitan Region

Chile

Av. Vitacura 2939, Las Condes, 7550011, Región Metropolitana.

Página web diseñada por ConSin Estudio

Política y privacidad

We are here

for you

  • /comunicacion.avc
  • /comunicacionavc

Brasil

Avenida Edith Ortiz, 225 4o andar, Portal da Mantiqueira, Taubaté-SP cep 12040-804.

Brasil

Avenida Edith Ortiz, 225 4o andar, Portal da Mantiqueira, Taubaté-SP cep 12040-804

Argentina

San Lorenzo 2240, B1636BVP Olivos, Province of Buenos Aires.

Argentina

San Lorenzo 2240, B1636BVP Olivos, Province of Buenos Aires.

Chile

Av. Vitacura 2939, Las Condes, 7550011, Metropolitan Region.

Chile

Av. Vitacura 2939, Las Condes, 7550011, Metropolitan Region.

Política y privacidad

Página web diseñada por ConSin Estudio

Globant

The technology giant growing in Latin America.

Since 2021, we have collaborated with Globant in Chile and Peru, later expanding our work to Ecuador, Colombia, and Brazil. We support their C-Level executives in content development, training, public affairs, and narrative building to strengthen the company’s strategic positioning in the region.

Aleph

7 years driving the brand in the global digital world.

For the past 7 years, we have accompanied Aleph —a global leader in digital advertising, fintech services, and educational technology— with the goal of positioning the brand in the most relevant media across Latin America and building long-term relationships. Our work includes developing multiple campaigns to communicate key milestones in the company’s evolution, reinforcing its presence and relevance in the region.

Nearsure

From regional positioning to a multimillion-dollar sale.

At AVC, we supported Nearsure, a strategic partner in digital innovation, in positioning itself as one of the leading tech companies in the region. Our work strengthened its reputation and visibility, paving the way for its acquisition by Nortal, a multinational leader in digital transformation.

+Colonia

From plans to the city of the future Description:

+Colonia is an urban development project aiming to transform a 500-hectare site in Uruguay into a regional innovation hub. Since 2022, AVC has accompanied the initiative from its inception, building its narrative and positioning its vision. We organized journalist visits to the site and managed interviews with leading media outlets in Argentina and Uruguay, generating visibility and legitimacy around the project.

Biofilm

From entrepreneurs to biotechnology leaders.

We worked closely with the C-Level team to co-create a clear narrative and strategic plan that precisely conveyed their competitive advantage. We supported the inauguration of their production plant —a $10 million investment fully funded with domestic capital— positioning the company as a reference in agricultural biotechnology.

Milanga

High impact in a short time.

Our challenge with Milanga —the first fast-food chain of milanesa sandwiches in Argentina and Latin America— was to design a communication strategy to attract new investors and strengthen its institutional reputation. We began with a strategic consultancy that defined a strong storytelling approach and shaped an action plan including LinkedIn strategy, press, audiovisual content, a professional photo session, and a corporate video.